HAMA Beads Story from Denmark

The story of Hama

Malte Haaning Plastic A/S was founded by Malte Haaning in 1961. The start of it all was the production of straws, and it developed into other plastic items such as chopsticks, skipping rope, fly swatters, bird feeders and many other fun things.


When there was a greater demand for pipe beads than the then producers could live up to, Malte Haaning decided to go into this production. 
The midi pearls were introduced in 1971, and today they make up the vast majority of our turnover. In 1978 the Mini came and in 1982 the Maxi. In the late 1970s, Malte Haaning developed the ironing method, before then the beads were glued on either plastic trays or pieces of cardboard. 

In 1984, the HAMA name was registered as a trademark. The name is derived from the name of the company founder: HA = the first 2 letters of the surname and MA = the first 2 letters of the first name. 

As a natural continuation in product development, Maxi Stick was added. 

The company was transformed into an A / S in 1992. After Malte Haaning's death in 1999, his youngest daughter Lene Haaning was appointed director and a new board was appointed.

In 2011, traceability was introduced throughout production and packaging.

2015 was the year when Hama got its own app - Hama universe, and in 2018 Hama opened its YouTube channel.

We sell Hama products to more than 50 countries worldwide.